Social Media - KU Panhellenic Association

Social Media Growth Insights

Facebook:

Achieved an impressive 30.2% increase in reach compared to the previous year, reaching a total of 48.8K views!

Instagram:

Grew reach by 23.7%, driving a staggering 1.6M views across posts, stories, and reels.

TikTok:

Boosted engagement significantly, earning 109K post views, with one standout video achieving 13.2K views during a high-impact recruitment campaign.

Tik Toks

Below features Tik Tok’s I created during our Fall Formal Recruitment Process. Tik Tok is one of the biggest platforms when it comes to sorority recruitment and I knew I could create a community on this app by using trends and focusing on our recruitment messaging of community.